Before the design
There's always thought

Before the design
There's always thought

Leadership is more than project ownership — it’s about creating the conditions for great design to happen consistently.
Here, I share how I’ve coached designers, built scalable feedback frameworks, and introduced rituals and systems that improved collaboration, quality, and velocity across surfaces.

Team Building and Mentorship

GAP Analysis helps conduct better 1v1 and upskills designers

DFT feedback framework removes critique ambiguity, reduces rework

UX conferences promote team building

UX speaking increase design awareness, boost designer's morale

Process improvements

Design F.E.E.L promotes faster decision making, simplifies design jargon

Dogfooding culture makes everyone in the company a power user

Figma file structure makes design process recognizable

Whiteboarding exercises increase design hiring, promotes company culture

Jira board for design increases visibility and ownership

Growth Study hour improves acumen, contributes to product roadmap

Projects showcasing leadership

Widget and Assistant

QuillBot

Strategic redesign of our Chrome widget—transforming it from a passive icon into a proactive, AI-driven writing assistant.

Digital Library redesign improves usability, reduces task time by 50% and gets Adobe phase 2 of the project

Digital Library redesign improves usability, reduces task time by 50% and gets Adobe phase 2 of the project

One of Google's top picks

QuillBot for chrome

QuillBot's chrome extension is named as one of Google's top extension in productivity category

Digital Library redesign improves usability, reduces task time by 50% and gets Adobe phase 2 of the project

Digital Library redesign improves usability, reduces task time by 50% and gets Adobe phase 2 of the project